Big Coffee's Wake-up Call

In their attempt to reach Gen Yers, Folgers et al. are reminiscent of another old industry that's married to an old demo—newspapers. Like newspaper reading, coffee drinking is a habit that is generally started fairly young and if you miss that opportunity, you miss it forever. While newspapers grapple with new competition from the Internet plus old competition from TV and the radio, those coffee marketers face energy drinks, herbal teas and bottled water, not to mention take-away coffee chains like Starbucks. And Starbucks itself is something of a red herring. In the town where I live, the local Starbucks outlet is frequently packed with teens, but they're usually ordering frou-frou drinks that often contain no coffee. Since image, rather than caffeine, is at the heart of their choice, it's easy to see such fickle customers drawn away by McD's or even Cold Stone Creamery if either is suddenly perceived as the new hip locale.

BrandWeek

What About Bob?

The comedy series follows the misadventures of Bob, a quirky character in an office setting who obsesses over the little things that have nothing to do with work. Bob loves his Tassimo machine to the point of being fanatic about it.

Who Hired Bob?
Hollywood Reporter

Premium coffee comes to China

As a sign of the growing sophistication of luxury culture in China, and one of the first signs of ‘accessible luxury’, the first premium coffee brand cafe, Citta Espresso Club, has just opened in Shanghai.

Agenda Inc.

TROUBLE IS BREWING AT DUNKIN' DONUTS

"Dunkin' Donuts, the ubiquitous coffee-and-doughnut chain, is at odds with dissatisfied shop owners who complain the company is watering down the iconic brand.

"Specifically, the franchise owners oppose several deals that Dunkin' Donuts has struck with other companies to expand distribution for the coffee, arguing it cuts into their profits and hurts the brand."

New York Post

Coffee's Class War

"We are mainstream America," says Kussell, leaning forward in a molded-plastic chair. "Mainstream is an attitude. It's people who are unpretentious, down to earth, they have a work ethic, and they want to get things done."

Portfolio.com

Ugly Mug Coffee Goes Bold With Brand Re-launch

From typeface design to in-your-face copy to striking package design to witty product naming to an online makeover, Ugly Mug coffee is not just your average coffee anymore. No. Not at all. Now it screams as any good coffee should. "Get your lazy ass out of bed and face the day."

Ad Rants

Folgers to be spun off

"Folgers sales have been growing more slowly than P&G wants from its businesses. Another important factor is the decision to spin off the coffee brand is that it's only sold in North America and not in Asia or Latin America, which are faster-growing markets."

Cincinnati Enquirer