“It would be wise for any brand in the gourmet business to move into the supermarket aisles, just because of the numbers,” said Harry Balzer, vice president of NPD Group Inc., a market research firm. “You want to serve the inventory needs of 115 million homes, as opposed to the 28,000 or 30,000 or even 500,000 restaurants there are. The business is in the home.”
Medill Reports
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