Dunkin’ Donuts executives have no concerns that messaging so focused on Americana can fly around the world. “There is very high awareness of the Dunkin' Donuts brand overseas. Not only because of the more than 1900 stores we have in 30 countries, but because so many people have had experiences with the brand in the US as students or while visiting,” says Tony Pavese, Vice President of International Branding at Dunkin’ Donuts. “The US advertising hits a chord with people all over. With busy lifestyles and people wanting a good value, our Asian customers can identify with the US advertising and 'America Runs On Dunkin.'"
brandchannel.com
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