"There will be a fundamental change in the taste and experience of going to Starbucks," Schultz says. He returned as CEO eleven weeks ago and has pointed to this meeting as the moment he would begin to offer substantial details of his revival plan.
Unlike many CEOs these days, Schultz isn't blaming the economy for his troubles. "The problems we are facing have been self-induced. That's why I think we'll be able to fix them."
USA Today
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