Wednesday, April 9, 2008

Starbucks, Back to the Future

To promote the new brew, Starbucks will spend at least two months serving all its coffee and espresso drinks in white cups with a version of its original brown mermaid logo. It's been touched up to make the her long, wavy hair cover her bare breasts -- a move aimed at pre-empting complaints it's received in the past from people who find it too racy.


BusinessWeek
Brand New
Brand Autopsy

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