To promote the new brew, Starbucks will spend at least two months serving all its coffee and espresso drinks in white cups with a version of its original brown mermaid logo. It's been touched up to make the her long, wavy hair cover her bare breasts -- a move aimed at pre-empting complaints it's received in the past from people who find it too racy.
BusinessWeek
Brand New
Brand Autopsy
Wednesday, April 9, 2008
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